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Drag and Drop Email Builder

Fully customizable emails that look as snazzy as your events. Send event communications in a different language or drop in your HTML email.

Updated this week

The drag-and-drop email editor allows you to fully customize event-related emails using blocks, branding, buttons, variables, and HTML.

This replaces the classic email editor and is available on Business plans and above.

Summary Video
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Enable and Access the Editor

  1. Go to the Emails tab in the Sequel dashboard.

  2. If using for the first time, follow the transition pop-up instructions.

  3. Once enabled, you will see a new email dashboard with "Templates" as an additional tab on the left.

  4. From here, you can create templates in two ways:

    1. Click on the pencil icon from the Emails tab > Create new template *Recommended as this will allow you to choose a starting point rather than starting fresh

    2. Navigate to "Templates" and "New Template." This will launch the builder with a blank template. Great option for adding in HTML of your email templates built elsewhere.

  5. If you're looking to change the email settings themselves from this new view (Reply to email, address, etc.), click on "Settings"

Editor Overview

  • Drag-and-drop blocks: Add and arrange content such as:

    • Text

    • Images

    • Buttons

    • Dividers

    • Action Menus

    • HTML

  • Custom Styling: Set container blocks, fonts, preheader text, alignment, and colors under "Body" tab within the builder.

  • Personalization Variables easily accessible via button within builder.

  • Asset Manager to upload and insert images or documents. You can use buttons to link out to any files from the asset manager as well!

  • Preview and Test Email to ensure the experience looks as great as you want it to before applying it to an event.

Applying a Custom Template to an Event

  1. Go to the event's Emails tab.

  2. Click the pencil icon next to the email you want to change. This will present starting options or you can customize templates you've already built
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  3. Once saved, you'll see the new template now applied to the event and it'll be notated by "Custom Event Template" in the Template column.

    1. If editing from an event and a custom template has already been set, you'll be able to choose a new starting point or continue to edit the current setup via "Customize Template"
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Updating Global Email Settings

  1. Click the Settings gear icon from the main navigation.

  2. Select the Emails tab.

  3. Set:

    • Sender name

    • Reply-to email address

    • Default logo

    • Post-Event replay settings

  4. Click Save Changes after each section.

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