Emails are an important part of creating the best audience and marketer experience. In Sequel, email settings control confirmations, reminders, and post-event emails as well as replays and default access links for hosts/presenters.
The drag-and-drop email editor allows you to fully customize event-related emails using blocks, branding, buttons, variables, and HTML.
This replaces the classic email editor for the whole workspace and is available on Business plans and above.
Summary Video
Enable and Access the Editor
Go to the Emails tab in the Sequel dashboard.
If using for the first time, follow the transition pop-up instructions. The emails do not transfer over from "classic" to new email dashboard.
It is recommended you switch to this new builder between event promotion cycles for best experience.
Once enabled, you will see a new email dashboard with "Templates" as an additional tab on the left.
From here, you can create templates in two ways:
Click on the pencil icon from the Emails tab > Create new template *Recommended as this will allow you to choose a starting point rather than starting fresh
Navigate to "Templates" and "New Template." This will launch the builder with a blank template. Great option for adding in HTML of your email templates built elsewhere.
If you're looking to change the email settings themselves from this new view (Reply to email, address, etc.), click on "Settings"
Editor Overview
Drag-and-drop blocks: Add and arrange content such as:
Text
Images
Buttons
Dividers
Action Menus
HTML
Custom Styling: Set container blocks, fonts, preheader text, alignment, and colors under "Body" tab within the builder.
Personalization Variables easily accessible via button within builder.
Asset Manager to upload and insert images or documents. You can use buttons to link out to any files from the asset manager as well!
Preview and Test Email to ensure the experience looks as great as you want it to before applying it to an event.
Applying a Custom Templates and Link Settings to an Event
Go to the event's Emails tab.
Click the pencil icon next to the email you want to change. This will present starting options or you can customize templates you've already built
Once saved, you'll see the new template now applied to the event and it'll be notated by "Custom Event Template" in the Template column.
If editing from an event and a custom template has already been set, you'll be able to choose a new starting point or continue to edit the current setup via "Customize Template"
Changing the Default Access Link for Hosts and Presenters
On this new email system, by default, the host and presenter access links will be to the "backstage" of your event. So, your speakers and hosts can focus on the content and engagement without being on your embedded site or landing page.
In some cases, however, your team may want to send speakers and hosts to the embed URL. To do this for a specific event,
Navigate to the "Email" tab of the event.
In the "on registration" section, click on the "Configure" icon.
From here you can toggle ON the option for custom/embed URL to be used for hosts and presenter access links. This is the link your hosts and presenters will get in their emails.
Updating Global Email Settings
Click the Settings gear icon from the main navigation.
Select the Emails tab.
Set:
Sender name
Reply-to email address
Default logo
Post-Event replay settings
Click Save Changes after each section.