How to Integrate with Conversion.ai

Last updated: November 11, 2026

Overview

The Sequel integration links each Conversion webinar to one Sequel event and keeps registrations, join links and attendance in sync both ways. Sequel hosts the live and on-demand session; Conversion runs the campaign around it: invites, workflows, follow-ups and Salesforce sync.

Once connected, the integration:

  • Pulls the event's title, date, time, timezone and host from Sequel, and keeps them current.

  • Registers people on Sequel when they become Registered in Conversion, and stores each person's personal join link.

  • Brings in sign-ups made on Sequel's own registration page, in real time.

  • Marks every registrant Attended, Attended On-Demand or No Show after the event ends, with their watch time.

Connect Sequel to Conversion

A Conversion workspace admin connects Sequel once per workspace, using API credentials from the Sequel company.

You'll need: your Sequel Client ID, Client secret and Company ID.

  1. In Conversion, go to Settings > Integrations and find Sequel under Webinars.

  2. Click Connect.

  3. Enter the Client ID, Client secret and Company ID, then save.

  4. Conversion checks the credentials with Sequel before saving them. If they're valid, the Sequel card shows a green Connected badge with the client ID.

Connect Sequel dialog with Client ID, Client secret and Company ID fields

Enter the three Sequel credentials in the Connect Sequel dialog.

Once connected, the Sequel card shows a green Connected badge.

On connect, Conversion subscribes to three Sequel webhooks for the company and renews them automatically. No setup is needed on the Sequel side.

Sequel webhook

What Conversion does with it

new-attendee-pre-registration

Captures registrations made on Sequel in real time

virtual-stage-updated

Re-fetches the linked webinar's details

virtual-stage-event-ended

Pulls attendance and watch time

Managing the connection: from the menu on the Sequel card, choose Update connection to rotate credentials, or Disconnect to remove the integration.

Sequel card menu with Update connection and Disconnect

Update connection rotates credentials; Disconnect removes the integration.

What syncs and when

Event details flow from Sequel to Conversion; registrations flow both ways; attendance flows from Sequel to Conversion after the event ends.

Data

Direction

Trigger

Result in Conversion

Event details (title, date, start/end time, timezone, host)

Sequel → Conversion

Linking the event; event-updated webhook; Re-sync button

Webinar marked "Details are managed by Sequel"

Registration made in Conversion

Conversion → Sequel

Member moved to Registered, by hand or from a workflow

Person registered on Sequel via its API; join link stored

Registration made on Sequel's page

Sequel → Conversion

Registration webhook, real time

Matched to a contact by email (created if new), added as Registered, join link stored

Attendance and watch time

Sequel → Conversion

Event-ended webhook pulls Sequel's attendee activity report

Status set to Attended, Attended On-Demand or No Show; watch time saved

Fields stored on each webinar member

Field

What it holds

Webinar URL

Personal Sequel join link with a unique join code. Use it in emails as {{ campaign_member.webinar_url }}

Webinar Registered At

When the person registered

Webinar Registrant ID

Their identifier on Sequel (their email address)

Webinar Join Duration

Seconds watched, live or on demand

Link a webinar to a Sequel event

Each Conversion webinar links to exactly one Sequel event. Webinars are campaigns under Campaigns > Webinars; the Connections column shows which are linked to Sequel and mirrored to a Salesforce campaign.

Webinars list with the Connections column

The Connections column shows which webinars are linked to Sequel and Salesforce.

  1. Open the webinar. A new webinar shows a Webinar platform card with a Connect button.

  2. Click Connect to open Sync an external webinar.

  3. Pick the event. Conversion lists the company's Sequel events live from Sequel, grouped into upcoming and past.

  4. Click Confirm and sync.

New webinar with a Webinar platform card and Connect button

Step 1: a new webinar shows the Webinar platform card.

Sync an external webinar dialog

Step 2: Connect opens Sync an external webinar.

List of Sequel events grouped into upcoming and past

Step 3: choose the Sequel event, then Confirm and sync.

Conversion then pulls the event's details and marks the webinar "Details are managed by Sequel". Edit the event in Sequel, not Conversion: changes come over automatically, or click Re-sync to refresh on demand.

Linked webinar marked Details are managed by Sequel, with a Re-sync button

A linked webinar's details are managed by Sequel; Re-sync refreshes them.

Running the campaign

  • Registration: move members to Registered by hand or with a workflow. Each is registered on Sequel and gets a personal join link.

  • Emails: put {{ campaign_member.webinar_url }} in confirmation and reminder emails so each person gets their own join link.

  • Results: the webinar's Members panel shows members, registrations, attendees, attendance rate and a count per status. Statuses are Invited, Registered, Attended, Attended On-Demand, No Show and Registration Error.

  • Follow-ups: after the event ends, statuses update from Sequel's attendance report, so Attended and No Show follow-up blasts can target the right people.

  • Contact timeline: each contact's timeline shows the journey: form fill, registration on Sequel, join link saved, then attendance.

Members panel with registrations, attendees, attendance rate and status breakdown

The Members panel summarizes registration and attendance by status.

Member list showing each person's Webinar URL and Webinar Join Duration

Each member's personal join link and seconds watched.

Contact timeline from registration form to Attended

A contact's timeline, read bottom up: form fill, registered on Sequel, join link saved, Attended.

Troubleshooting and FAQ

The connection won't save. Conversion validates credentials with Sequel before saving. Check that the Client ID, Client secret and Company ID all come from the same Sequel company.

I need to change credentials. Use Update connection on the Sequel card. Use Disconnect only to remove the integration entirely.

Webinar details look out of date. Details update automatically when the event changes in Sequel. Click Re-sync on the webinar to refresh right away.

Can I edit the title or time in Conversion? No. Linked webinars are managed by Sequel; make the change in Sequel and it syncs over.

Someone registered on Sequel's page. Will they show up? Yes, in real time. Conversion matches them to a contact by email, creating one if needed, and adds them as Registered.

A member shows Registration Error. Registering them on Sequel failed. Open the contact's timeline for details, then move them back to Registered to retry.

Attendance hasn't updated. Statuses and watch time come in after Sequel sends its event-ended webhook. Until then, registrants stay Registered.

Can one webinar link to several Sequel events? No. Each Conversion webinar links to exactly one Sequel event.

What counts as Attended On-Demand? Someone who watched the replay rather than the live session. Their seconds watched are in Webinar Join Duration.