Audience Insights | Sequel.io Help Center

Overview

Sequel's website analytics toolkit helps you track page views and user interactions while respecting privacy regulations.

Quick Start

// Initialize without tracking 
Sequel.init('your-company-id'); 

// Enable tracking when user consents 
Sequel.initializeTracking();

Installation

Add the Sequel script to your HTML:

<script type="module" src="https://prod-assets.sequelvideo.com/uploads/toolkit/sequel.js"></script>

Core Features

1. Basic Tracking Setup

Initialize Sequel without tracking:

Sequel.init('your-company-id');

Enable tracking after user consent:

Sequel.initializeTracking();

This will:

Set a consent cookie
Generate anonymous user/session IDs
Begin tracking page views
Track user identification events

Disable tracking:

Sequel.disableTracking();

Integration Examples

With Ketch

// Initialize without tracking 
Sequel.init('your-company-id'); 

window.ketch?.ready().then(() => {
 window.ketch?.getConsent().then((consent) => { 
  if (consent?.purposes?.analytics?.allowed) { 
   Sequel.initializeTracking(); 
  } 
 }); 

 // Listen for consent changes                
 window.ketch?.addEventListener('consentChanged', () => {   
  window.ketch?.getConsent().then((consent) => { 
   if (consent?.purposes?.analytics?.allowed) { 
    Sequel.initializeTracking(); 
   } else { 
    Sequel.disableTracking(); 
   } 
  }); 
 }); 
});

With OneTrust

// Initialize without tracking 
 Sequel.init('your-company-id'); 

 OneTrust?.onConsentChanged(function(category) { 
  if (category.Analytics) { 
   Sequel.initializeTracking();
  } else {
   Sequel.disableTracking();
  }
});

With Cookiebot

// Initialize without tracking
 Sequel.init('your-company-id');   

 window.addEventListener('CookiebotOnAccept', function() {
  if (Cookiebot.consent.statistics) {
   Sequel.initializeTracking();
  }
});

Manual Consent Implementation

// Initialize without tracking
 Sequel.init('your-company-id'); 

 document.getElementById('acceptAnalytics').addEventListener('click', function() { Sequel.initializeTracking();
});

 document.getElementById('rejectAnalytics').addEventListener('click', function() { Sequel.disableTracking();
 });

Cookie Management

The toolkit uses these cookies:

sequel-consent: Tracks consent status
sequelUserId: Anonymous user ID
sequelSessionId: Session tracking

All cookies are set with:

Secure flag
SameSite=strict
1-year expiration (consent/user) or 1-day (session)

Best Practices

Privacy & Consent

Always get explicit consent before enabling tracking
Use initializeTracking() only after consent
Call disableTracking() when consent is withdrawn
Respect user privacy choices

Implementation

// ❌ Don't automatically enable tracking
 Sequel.init('company-id');
 Sequel.initializeTracking(); // Wrong! 

// ✅ Do wait for consent
 Sequel.init('company-id');
 consentManager.onAccept(() => {
  Sequel.initializeTracking(); 
});

Troubleshooting

Common Issues

Tracking not working:

// Verify initialization
 console.log(Sequel.hasConsent); // Should be true   
 console.log(Sequel.userId); // Should exist

Missing user data:
- Check identify calls
- Verify consent status
- Monitor network requests

API Reference

Core Methods

// Initialize SDK
 Sequel.init(companyId: string): void

// Enable tracking with consent
 Sequel.initializeTracking(): void 

// Disable tracking 
Sequel.disableTracking(): void 

// Identify user 
 Sequel.identify(
  email: string,
  details?: {
   name?: string;
   companyName?: string;
   title?: string;
 }
): void

Support

For additional help:

Documentation: help.sequel.io
Email: support@sequel.io
Status: status.sequel.io

Remember to:

Always get consent before tracking
Test in development environment first
Monitor your implementation
Keep privacy regulations in mind

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