Audience Insights helps you understand how visitors interact with your website before, during, and after your Sequel.io events. It tracks audience behavior, highlights top-performing content, and identifies key engagement moments.
Installation
Add the Sequel.io Pixel to your website and begin tracking the full customer journey today. Please note the requirements for consent, etc. noted in the guide.
To access Audience Insights in Sequel Dashboard,
Navigate to Analytics tab from main navigation area.
You'll already be in the "Audience Insights" tab.
From here, you can filter timeline, events, leads, etc. and see their activity journey.
For account-level view, click on "Top Accounts"
Audience Behavior
Before the event: See which pages visitors explore before registering.
During the event: Identify the most engaging moments in your webinar.
After the event: Track where attendees go next—do they visit product pages, sign up for a demo, or leave?
Performance Analytics
Top Pages: Find out which pages get the most traffic.
Best-Performing Content: See which event sessions and resources drive engagement.
Key Live Moments: Discover when audience interaction is highest during your webinar.
Lead Scoring
Surface the most engaged customers with Sequel Lead Scoring. The Sequel Score is customizable, allowing you to set the value for activities, including:
Registration
Attendance (Live or On-Demand)
Page Views
Engagement with key content
Other Ways to Find Insights
Filter for just the events you want to see.
See specific attendees' event journey (# of events, engagement actions, etc.)
Account-Level View of Audience
If your content shines, it'll likely be shared with other people. Multiple attendees from the same company means a high-intent account for your business.
That's exactly what the "Top Accounts" view of Audience Insights provides.
Of course, you can export as a CSV to work across teams, etc.
Clicking into any of the account names or the Eye icon on the right will allow you to see the specific leads from each company that's interacted with your pages and webinars.
Integration with Google Analytics
Already using Google Analytics? Connect Audience Insights effortlessly to unify your webinar analytics with your overall site performance.
By mapping Sequel.io events to GA, you can:
Track event conversions alongside other marketing touchpoints.
Understand webinar-driven website traffic.
Refine attribution models for more accurate ROI measurement.
Give it a try and don't be shy about sharing feedback with your Customer Success Manager! We're always looking to improve and provide more impact.