Audience Insights Set Up | Sequel.io Help Center

Overview

Sequel's website analytics toolkit helps you track page views and user interactions while respecting privacy regulations. The below process has to be completed first before any data can flow. Please review in full.

Quick Start

// Initialize without tracking 
Sequel.init('your-company-id'); 

// Enable tracking when user consents 
Sequel.initializeTracking();

Installation

Add the Sequel script to your HTML:

<script type="module" src="https://prod-assets.sequelvideo.com/uploads/toolkit/sequel.js"></script>

Core Features

1. Basic Tracking Setup

Initialize Sequel without tracking:

Sequel.init('your-company-id');

Enable tracking after user consent:

Sequel.initializeTracking();

This will:

Set a consent cookie
Generate anonymous user/session IDs
Begin tracking page views
Track user identification events

Disable tracking:

Sequel.disableTracking();

Google Tag Manager Integration

You can also implement Audience Insights using Google Tag Manager.

Go to Analytics -> Audience Insights and click on Setup Tracking Code to copy your company-specific snippet. Make sure you are in the "Google Tag Manager" tab within the pop-up.

⚠️ Important: Make sure you only call Sequel.initializeTracking() if the user has already granted consent. If you're using a Consent Manager, see the examples below.

Integration Examples

With Ketch

// Initialize without tracking 
Sequel.init('your-company-id'); 

window.ketch?.ready().then(() => {
 window.ketch?.getConsent().then((consent) => { 
  if (consent?.purposes?.analytics?.allowed) { 
   Sequel.initializeTracking(); 
  } 
 }); 

 // Listen for consent changes                
 window.ketch?.addEventListener('consentChanged', () => {   
  window.ketch?.getConsent().then((consent) => { 
   if (consent?.purposes?.analytics?.allowed) { 
    Sequel.initializeTracking(); 
   } else { 
    Sequel.disableTracking(); 
   } 
  }); 
 }); 
});

With OneTrust

// Initialize without tracking 
 Sequel.init('your-company-id'); 

 OneTrust?.onConsentChanged(function(category) { 
  if (category.Analytics) { 
   Sequel.initializeTracking();
  } else {
   Sequel.disableTracking();
  }
});

With Cookiebot

// Initialize without tracking
 Sequel.init('your-company-id');   

 window.addEventListener('CookiebotOnAccept', function() {
  if (Cookiebot.consent.statistics) {
   Sequel.initializeTracking();
  }
});

Manual Consent Implementation

// Initialize without tracking
 Sequel.init('your-company-id'); 

 document.getElementById('acceptAnalytics').addEventListener('click', function() { Sequel.initializeTracking();
});

 document.getElementById('rejectAnalytics').addEventListener('click', function() { Sequel.disableTracking();
 });

Cookie Management

The toolkit uses these cookies:

sequel-consent: Tracks consent status
sequelUserId: Anonymous user ID
sequelSessionId: Session tracking

All cookies are set with:

Secure flag
SameSite=strict
1-year expiration (consent/user) or 1-day (session)

Best Practices

Privacy & Consent

Always get explicit consent before enabling tracking
Use initializeTracking() only after consent
Call disableTracking() when consent is withdrawn
Respect user privacy choices

Implementation

// ❌ Don't automatically enable tracking
 Sequel.init('company-id');
 Sequel.initializeTracking(); // Wrong! 

// ✅ Do wait for consent
 Sequel.init('company-id');
 consentManager.onAccept(() => {
  Sequel.initializeTracking(); 
});

Troubleshooting

Common Issues

Tracking not working:

// Verify initialization
 console.log(Sequel.hasConsent); // Should be true   
 console.log(Sequel.userId); // Should exist

Missing user data:
- Check identify calls
- Verify consent status
- Monitor network requests

API Reference

Core Methods

// Initialize SDK
 Sequel.init(companyId: string): void

// Enable tracking with consent
 Sequel.initializeTracking(): void 

// Disable tracking 
Sequel.disableTracking(): void 

// Identify user 
 Sequel.identify(
  email: string,
  details?: {
   name?: string;
   companyName?: string;
   title?: string;
 }
): void

Support

For additional help:

Documentation: help.sequel.io
Email: support@sequel.io
Status: status.sequel.io

Remember to:

Always get consent before tracking
Test in development environment first
Monitor your implementation
Keep privacy regulations in mind

Introducing Audience Insights