Overview
The Sequel ChatGPT App connects ChatGPT directly to your Sequel webinar recordings and transcripts. Instead of manually exporting transcripts and copy-pasting them into ChatGPT, you can access your entire Sequel content library as context inside ChatGPT - and use your existing custom GPTs to generate on-brand assets without any extra steps.
The app is included in all Sequel plans at no additional cost.
How to Set It Up
Setting up the integration takes just a few minutes.
Step 1: Open the ChatGPT App Marketplace
Inside ChatGPT, navigate to the app marketplace.
Step 2: Search for Sequel
Type "Sequel" into the search bar and select the app from the results.
Step 3: Connect Your Account
Click Connect and authenticate using your Sequel credentials. Once connected, your Sequel webinar library is immediately available as context inside ChatGPT.
That's it - no technical setup, no coding required. You continue using ChatGPT exactly as you do today.
How to work with the transcripts
Single-transcript mode - Point the integration at one specific webinar to generate outputs grounded in that session. Useful for post-event follow-up campaigns, recap content, or event-specific sales enablement.
Cross-transcript mode - Feed multiple transcripts into a prompt to surface patterns across events. Useful for voice-of-customer research, messaging refinement, and identifying themes that show up repeatedly across your webinar program.
Common Use Case Examples
Team: Demand Generation
After a webinar, use the ChatGPT app to generate follow-up email sequences that reference the specific frameworks, questions, and language from that session - not generic nurture copy. Teams can also pull from multiple webinars to power campaign messaging that reflects real buyer conversations.
Example prompt direction: Ask ChatGPT to write a 3-email follow-up sequence based on the webinar transcript, using the specific pain points and questions raised by attendees.
Team: Content & Product Marketing
Use post-webinar transcripts to extract real buyer reactions, objections, and language for use in blog posts, positioning documents, FAQ pages, and sales enablement materials. Cross-transcript analysis is especially useful for voice-of-customer research that would otherwise require formal research processes.
Example prompt direction: Ask ChatGPT to analyze three webinar transcripts and identify the most common objections raised, along with the exact language buyers used to describe the problem.
Want more?
Sequel has a prompt library with ready-to-use prompts built specifically for B2B marketing teams, covering blog posts, quote pulls, pain point analysis, industry insights reports, case studies, and voice-of-customer vocabulary mapping.