Tip: Be sure you are using our HubSpot integration in order to receive post-event data (attended, view time, poll answers, etc.) back to HubSpot for each registrant.
With your existing community, customers, and leads already existing within your CRM, you can easily register, create lists, and amplify your webinars using HubSpot forms and marketing tools!
With Sequel, you have two different ways to collect and pass registrations with HS.
This article deals with Method # 2 below.
For a more seamless experience where the registration submission opens into the event component, Method #1 is recommended.
One embed: Embedding HubSpot form and Sequel together on the same page (Recommended)
This article - Two embeds: Embedding HubSpot form on a "Registration" page and Sequel event on a "Watch" page.
Registration Page and Sequel Event as Separate Pages
First, integrate Hubspot into your Sequel Admin Dashboard (as linked above).
Once done, follow these steps:
Create a published HubSpot form within HubSpot to collect registrants for your webinar — forms that are not published or turned off will not show up in the drop-down menu in Sequel!
Requirement: When creating your form, be sure to enable Always create contact for new email address within the form options.
This will assure all of your registrants that are not existing contacts in your HubSpot account, become newly created contacts!Create an event with your Sequel Admin Dashboard that you want to link your HubSpot form to and enable Third-party registration
Once you create your event, navigate to the CRM tab of that event
Under the HubSpot section, select the Registration form drop-down menu and select the HubSpot form you have created
Important for watching event: Be sure to embed the "any page" Sequel code from the Embed tab of the associated event to complete the flow and allow registrants to actually watch the event.
This is the URL you'd enter into step #3 for "Embed URL" and hit "Save and Validate"
That's it! Now you can start collecting registrants via your HubSpot form and they will automatically registered in Sequel. Once registered, that will trigger the confirmation email sent by Sequel. The confirmation email will then tie to the "Watch" page where you have the event embedded.
Note: Due to HubSpot limitations the current integration requires each event to have a different HubSpot form. We recommend to clone and existing form and change the name in HubSpot, that change is going to reflect in the CRM tab dropdown after a page refresh.
If you have any questions, please reach out to your CSM, platform chat or support@sequel.io. We're happy to help!