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CRM Logs: Preserve Data Quality, Identify Missed Setup Steps, and Retrigger Sync

How to read CRM logs and retrigger the sync for single or multiple entries

Sequel CRM logs give you full visibility into every record Sequel pushes to your connected CRM: what synced successfully, what failed, and why.

Perhaps you forget to enter program name, map custom questions, or have workflows causing a CRM push to fail. Regardless of the "why", Sequel users now have the power to understand the issue and re-trigger directly from an event!

How to access CRM logs

  1. Log in to your Sequel admin dashboard.

  2. Open the event you want to inspect — this brings you to the event summary page.

  3. Click the CRM Logs button on the event summary page (before going into Settings). The CRM logs view will open with the full history of records pushed to your CRM for that event.

If you don't see the CRM Logs button, it means your company is on an integration that doesn't support logs yet. But good news! You can request this with your Customer Success Manager and enjoy the benefits of our updated integrations.

Reading the Log Table

Each row represents a record (typically an attendee/registrant) and the status of its sync to your CRM.

Statuses you'll see in this table are:

  • Success: the record was pushed to the CRM without issue.

  • Error or Failed: the push did not go through. The log entry will include an error message (e.g., auth problems, missing fields, rate limiting) so you can understand what went wrong. Hover over the status to see this extra context.

  • Queue: the record is queued or currently being processed.

Retriggering Push to CRM

Once you've identified what failed (or have updated missing mappings), you can retrigger the sync easily.

Retry is available as long as the record is in a success or failed state (not "queued" state).

To retry CRM push for a single or multiple records,

  1. Select the record or records you'd like to retry. This will enable a "Retrigger" button and show you how many records you've selected for retriggering.

  2. On click, a pop-up will show you options to try both failed and/or successful.

  3. Select the type and choose "Retrigger"

  4. You'll see the selected records show in "Queue" status until successful.

Finding Errors Quickly

The CRM log table allows sorting by column, making errors easier to find.

To quickly surface errored records,

  1. Click the column header for Status to sort the table by status.

  2. Sort to surface "Error" entries at the top (or date column if relevant).

  3. Hover over any failed status to see more information about why the error happened.

    1. The context provided for errors will become more and more specific over time. So, let your CSM know any feedback you have!

You can also sort by timestamp to find the most recent failures, or by record details to track a specific attendee.

That's it!

If you're wondering about other logs we surface, check out this guide on our admin activity logs!

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