Have a 8-week program you want to build out? Or maybe a webinar series with different topics and formats? Or maybe you want to have sessions for various regions around the π...All possible with Event Series.
Examples of how Sequel customers have utilized event series:
Office Hours
Onboarding Sessions
Book Launch
Multi-day, multi-track virtual summits
For virtual event pros, Sequel.io's Event Series feature organizes your efforts and with the associated analytics, makes it easier to prove event ROI year over year.
π This is a new feature, released June 2025.
βWe built this feature to make your life easier so even though this is an add-on feature, everyone starts with one Event Series per Space. Please share how it's working for you with your Customer Success Manager so we can make sure it makes you smile π
Detailed explanations down below but if you'd like a quick walkthrough of Event Series, video below will get you there!
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Event Series Workflow
First, you'll now see the event area in your Sequel dashboard reflect two different areas: Event Series and Events
When you build an Event Series, you're building an event with multiple sessions, each with its own settings if you need it. Like a virtual conference, for example.
To create an event series:
Click + New Event and choose "Event Series" type
If you see it greyed out, that means you've used the 1 event series allotment that comes with all plans. Teams can purchase more as add-ons.
Name the event series itself
Go to "Event Series Settings" first and configure all the defaults you want for any event series sessions, including:
Registration questions, replay and local recording settings, and CRM mappings.
Once satisfied with overall settings, click on "New Session" and choose the type you'd like.
An Event Series event houses settings for all sessions within it. These sessions can be a mix:
Live
Simulive
Recurring
Other than the change in terminology, once you enter into each session, everything will work the same as the events you're used to building out in Sequel.io.
Event Series Sessions can be made public when ready and kept private until then.
If a session is not public, it is not active.
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π So any sessions with open registration should be in "Public" status!
On the audience side, the main difference is the additional option within the registration form to select sessions.
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*shown in dark mode
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If the registrant chooses all sessions, they'll be prompted with invites to new sessions added in the future!
You can control the option to even show the "specific sessions" under Registration tab under Event Series settings:
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The options within "Advanced Options" in Registration allows you to default registrants to select only 1 session or be signed up for all.
Registrants that are applied to "all sessions" will receive any email notifications for each session that is public. So, if you have many sessions built out, we recommend controlling the volume of emails by staggering release of the events and by turning off any additional emails.
*Note: Event Series registrants will only see current and future sessions.
Registering for all sessions does NOT register participants for past events.
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Past Session in Events
Past sessions with their own promotion for on-demand viewing should be embedded per session, rather than embedding the entire event series. Check out our easy Event Grid for an on-demand library option!
Creating and Editing Sessions
Sessions are the events within an Event Series.
To start, select "+ New Event" within your admin dashboard Events area and select the "Event Series" option.
Fill in the details of event series program. Pay attention the purple information boxes throughout the interface. You'll see one to review your Event Series settings (settings that apply across all sessions within).
Of course, you can always customize each Session's settings to be unique as well. Configuring settings to capture at least 80% of your use cases is recommended.
Now that you've created the top-level event to house all your sessions, it's time to create your sessions. Select "+ Add New Session" to start building out your sessions.
These options work the same as with all events within Sequel.io.
If you're new to our community, review How to Create and Manage Events.
On your main Event Series page, you'll now see all your sessions, future and past, as well as recurrence settings for recurring sessions within your Event Series.
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This view now has all your sessions, their type, embed status, visibility, and options.
From here, you can click the gear icon to access settings for each session and make sure it's set to impress.
To setup your stage, embed and CRM settings, click into the gear icon for the applicable session and you'll be taken to a familiar event setup view.
Once you're done, set the event visibility to "Public" so your registrants can
Recurring sessions
Recurring sessions are recurring events housed within a series. Their settings can be edited in the "Recurrence Settings" tab with an added option to stop the recurrence (and restart it later if you'd like) or delete completely.
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To stop creating more sessions, click on the red stop icon.
This will switch to a delete icon now since the recurrence has been stopped.
Looking to see how recurring events work? Learn how to setup recurring events.
Event Series Analytics
Data per event is great and when you want to know series-level insights, you can click on the "Analytics" button within your Event Series to see:
Overall conversion rate across sessions
Live-only conversion and information
On-Demand only conversion and information
Top performing sessions
Top leads across sessions
The quick overview video below walks through the data points and when they'd come in handy:










