Want your team to know the moment someone registers for your event — without logging into Sequel to check? You can set up an automated alert that posts to a Slack channel every time a new registration comes in.
This is especially useful for high-visibility webinars where sales or marketing wants real-time visibility, or simply to keep your team looped in without manual checking.
How it works
Sequel doesn't have a native Slack integration for this, but you can set it up in a few minutes using Zapier, which connects Sequel's registration events directly to Slack.
What you'll need:
A Zapier account (free tier works fine for this)
Admin access to the Slack workspace/channel you want alerts sent to
Your Sequel account connected in Zapier
Step 1: Create a new Zap
Log into Zapier and click Create Zap.
Step 2: Set up the trigger
Search for and select Sequel.io as the trigger app
Choose the New Registrant event
Connect your Sequel account if you haven't already
Test the trigger to confirm Zapier is pulling in registrant data correctly
Step 3: Set up the action
Search for and select Slack as the action app
Choose the Send Channel Message action
Connect your Slack workspace if you haven't already
Choose the channel where you want alerts to post
Step 4: Customize your message
Map in the registrant fields from Sequel so the alert is actually useful at a glance:
🎉 New registrant for {{event_name}}! Name: {{registrant_name}} Email: {{registrant_email}} Registered at: {{registration_time}}Step 5: Test and turn it on
Run a test to confirm the message posts correctly, then flip the Zap to On.
Tips
Different events, different channels: create a separate Zap per event with the channel changed in the action step
Keep it lightweight: stick to fields your team actually needs at a glance
Need help? Reach out to your Customer Success Manager — happy to walk through it live.