Connecting your HubSpot and Sequel.io accounts
In order to integrate your Sequel account to your HubSpot account, follow these steps:
Log in to your Sequel Admin Dashboard
Select the Marketplace area from the left-hand navigation menu
Find the HubSpot option and select Configure and then Connect
A pop-up will appear asking you to connect your HubSpot account. Select New Authentication, Create, and then connect your HubSpot account. Once connected, select Finish
Once connected, Generate Person on event registration and Send user engagement in your Sequel dashboard will automatically be toggled on.
Generate Person on event registration: We will automatically create or update a Persons when they register for a Sequel event.
Send user engagement: We will automatically update Persons with user engagement. This includes watched live minutes, minutes watched on-demand, chat, polls, and Q&A. Data from the live event is published when an event ends. Data from replays is published every 24 hours.
Note: when connecting your HubSpot account, an API key is not required!
That's it! Once you have integrated your Sequel and HubSpot accounts, you will now see your Sequel engagement data within your HubSpot contacts.
Custom Field Mapping for Sequel Registration
When using Sequel.io's native integration, you can map Custom Registration Questions to Contact Properties!
You can map your custom registration questions and any UTMs used for attribution in Sequel.io to any contact field within HubSpot following these steps:
Select Registration Tab within your Sequel.io event
Enable Sequel.io registration
Add custom questions to the registration form
Select the CRM tab and the HubSpot section on the left navigation
On step 3, click on "Add Field" to select fields to map from each corresponding drop-down.
Custom field mapping is only available when using Sequel.io Registration. If using a HubSpot form to register, custom field mapping is not necessary. We support mapping to text, phone, email, true/false, and multi-selector drop-down fields.
Need help on using a HubSpot form with Sequel events? This guide has you covered!
Integration Activity and Fields
In addition to any custom mapping you do Sequel.io will also add engagement data to a HubSpot contact list as an integration activity. These can be used to trigger workflows or segment customers into lists. There are 3 kind of Sequel.io Integration Activities.
It can take up to 24 hours to receive data into your HubSpot CRM from Sequel
Integration Data Flow and List Creation Walkthrough
More details below the video on exact fields sent via the integration.
If you'd like a deeper dive into HS attribution reports and views, check out this video on creating impact reports in HubSpot.
Registration Activity
The Registration activity is added to a contact when they register for an event. It includes:
Event Name
Event ID
First Name
Last Name
Registration Time
Live Engagement Activity
Live Engagement activity is added to the contact after they've attended a live event. It includes:
Event Name
Event ID
Percentage of View Time
Number of Minutes
Questions Asked
Polls Answered
On-demand Activity
On-demand activity is added to the contact after they view an On-demand Replay. It includes:
Event Name
Event ID
Percentage of View Time
Number of Minutes
Note: If a contact has registered and attended an event, these will display in their HubSpot activity list as separate activities.
If a contact did not attend the event, they will not have a subsequent activity and will only have Registration activity. You can use filter for Registration activity and no other to isolate no-shows, for example.
Creating Registration & Attendance Lists
Once you begin capturing your event data within your HubSpot account, you can create lists to easily organize your contacts in a way to send marketing campaigns based on the events they have registered for and have attended.
To create a list in HubSpot, follow these steps:
Create an active contact-based listed and provide a name for your list (best to use the same name of the event!)
Filter your list by Integration Properties>
Sequel.io> Sequel.io: Live Engagement Activity properties
OR Sequel.io: On-demand Engagement Activity properties
OR Sequel.io: Registration activity properties, then select one of the data points we expose!
That's it! Once you apply your filter, it may take HubSpot a few minutes to populate the list of contacts that fit the criteria. Since the list is active, it will automatically update with newly registered and attended contacts as they meet the criteria of the list.
Looking for other ways to review and integrate your data to your CRM? Check out our articles on event analytics within your Admin Dashboard as well as integrating your data using Zapier!