Sequel automatically detects all of your UTMs with your converted registrations. This provides a simple way for you to see which campaigns are the most successful in converting leads into registrations to your webinars.
When someone registers for your event using a Sequel registration form, we automatically detect and capture any UTM parameters appended to the URL they used to access the registration page.
In order to map the UTM data back into your CRM, follow these steps:
Log in to your Sequel Admin Dashboard and select the Virtual Stage of the webinar you are promoting.
Select the CRM tab.
Under your CRM (HubSpot, Marketo, or Salesforce), go to the Field Mapping section and select +Add Field.
Under Sequel Field you will see all the different UTM types populate. Simply select the UTM and map it into the field/property within your CRM.
That's it! Now you can easily track the success of your campaigns!