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Types of Event Registration

Learn the different options to drive registration for your virtual and hybrid events.

Updated over 2 months ago

Creating and gathering registrations takes just a few minutes to set up and is key in driving attendees to your event. When choosing attendee registration, it is important to decide how you want to communicate with your attendees and how often. Sequel.io offers Sequel.io Registration, Third Party Registration, and No Registration as the 3 main options for registering attendees.

For Sequel registration and Third-party registration options, please add the URL where you embedded the Sequel iframe in the corresponding field during set up to ensure Sequel sends your audience to the correct landing page.

Sequel.io Registration

Sequel.io's Email Registration allows you to register attendees on your website in the same place they'll be watching your event. Sequel.io Registration includes:

  • Custom Registration Questions

  • Confirmation Emails

  • 24 hour, 1 hour, and 15 minute reminder emails

  • Post-event emails for those that attended and no-showed

  • Auto Add to Calendar

  • Field Mapping to Hubspot, Marketo & Salesforce

Below, you can see an example of our confirmation email, which can be customized to your brand! If you are interested in learning more about Sequel.io Registration, check out this article.

Third-party Registration

For customers who want full customization for the registration process, we recommend using a CRM or registration tool, HubSpot or Marketo for example, to register users. Once you set up the CRM integration, it is as simple as selecting the HubSpot form in the integration tab, or adding a script in your landing page with the Marketo form.

If you are looking to use a form such as Eventbrite or luma, you can use Sequel.io's webhooks to register these attendees automatically in Sequel.io with a service like Zapier. Once a user automatically is registered into the Sequel event through the Zap, they will receive a confirmation email and a calendar hold for the event.

In order to leverage your own CRM or other integration, you will need to make sure that Third-party registration is enabled in your event Registration settings.

No registration

The last option for registering users to your event removes the registration requirement altogether. Users will still be required to input a name and email to enter an event. It is important to note that this option does not include the following:

  • Registration list

  • Confirmation Emails

  • Reminder Emails

  • Post-event Emails

  • Calendar Holds

This is a great option for those that want to handle ALL email communication, including confirmation emails. It is best practice to share the URL of the event in your emails, and on the day of the event, each user will add their name and email to enter.

Not sure what the right solution is for you? Reach out to Sequel at support@sequel.io or by Chat and we can help you further!


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