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Using a HubSpot Form to Register Attendees to Sequel
Using a HubSpot Form to Register Attendees to Sequel

Learn how to pass registrants from your HubSpot form to a Virtual Stage for a seamless user experience from beginning to end.

Updated over a week ago

Tip: Be sure you are using our HubSpot integration in order to receive post-event data (attended, view time, poll answers, etc.) back to HubSpot for each registrant.

With your existing community, customers, and leads already existing within your CRM, you can easily register, create lists, and amplify your webinars using HubSpot forms and marketing tools! Once you have a list of those registered for a webinar through a HubSpot form, you can send that information directly to a Virtual Stage for a seamless customer journey.

To do this, you will want to first have an active HubSpot and account, and have them integrated in your Sequel Admin Dashboard.. Once done, follow these steps:

  1. Create a published HubSpot form within HubSpot to collect registrants for your webinar — forms that are not published or turned off will not show up in the drop-down menu!

    Requirement: When creating your form, be sure to enable Always create contact for new email address within the form options. This will assure all of your registrants that are not existing contacts in your HubSpot account, become newly created contacts!

  2. Create an event with your Sequel Admin Dashboard that you want to link your HubSpot form to and enable Third-party registration

  3. Once you create your event, navigate to the CRM tab of that event

  4. Under the HubSpot section, select the Registration form drop-down menu and select the HubSpot form you have created

    Screenshot 2023-07-31 at 9.40.16 PM
  5. That's it! Now you can start collecting registrants via your HubSpot form and they will automatically registered in Sequel. Once registered, that will trigger the confirmation email sent by Sequel.

Note: Due to HubSpot limitations the current integration requires each event to have a different HubSpot form. We recommend to clone and existing form and change the name in HubSpot, that change is going to reflect in the CRM tab dropdown after a page refresh.

If you have any questions, please reach out to!

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