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Setup and use the HubSpot integration

Optimize your data gathering by integrating connecting Hubspot and using our native integration.

Updated over a week ago

Connecting your HubSpot and accounts

In order to integrate your Sequel account to your HubSpot account, follow these steps:

  1. Log in to your Sequel Admin Dashboard

  2. Select the Integrations tab from the left-hand menu

  3. Find the HubSpot option and select Set up and then Connect in the top-right corner

  4. A pop-up will appear asking you to connect your HubSpot account. Select New Authentication, Create, and then connect your HubSpot account. Once connected, select Finish

    Screen Recording 2023-02-27 at 10.50.17 PM

  5. Once connected, Generate Person on event registration and Send user engagement in your Sequel dashboard will automatically be toggled on.

    1. Generate Person on event registration: We will automatically create or update a Persons when they register for a Sequel event.

    2. Send user engagement: We will automatically update Persons with user engagement. This includes watched live minutes, minutes watched on-demand, chat, polls, and Q&A. Data from the live event is published when an event ends. Data from replays is published every 24 hours.

Note: when connecting your HubSpot account, an API key is not required!

That's it! Once you have integrated your Sequel and HubSpot accounts, you will now see your Sequel engagement data within your HubSpot contacts.

Custom Field Mapping

When using's native integration, you can map Custom Registration Questions to Contact Properties! You can map your custom registration questions in to any contact field within HubSpot following these steps:

  1. Select Registration Tab within your event

  2. Enable registration

  3. Add custom questions to the registration form

  4. Select the CRM tab

  5. Select the Sequel Field you'd like to map and then set the HubSpot Field in the CRM Remote Field dropdown.

Custom field mapping is only available when using Registration. If using a HubSpot form to register, custom field mapping is not necessary!

Integration Activity

In addition to any custom mapping you do will also add engagement data to a HubSpot contact list as an integration activity. These can be used to trigger workflows or segment customers into lists. There are 3 kind of Integration Activities.

It can take up to 24 hours to receive data into your HubSpot CRM from Sequel

Registration Activity

The Registration activity is added to a contact when they register for an event. It includes:

  • Event Name

  • Event ID

  • First Name

  • Last Name

  • Registration Time

Live Engagement Activity

Live Engagement activity is added to the contact after they've attended a live event. It includes:

  • Event Name

  • Event ID

  • Percentage of View Time

  • Number of Minutes

  • Questions Asked

  • Polls Answered

On-demand Activity

On-demand activity is added to the contact after they view an On-demand Replay. It includes:

  • Event Name

  • Event ID

  • Percentage of View Time

  • Number of Minutes

Note: If a contact has registered and attended an event, these will display in their HubSpot activity list as separate activities. If a contact did not attend the event, they will not have a subsequent activity.

Creating Registration & Attendance Lists

Once you begin capturing your event data within your HubSpot account, you can create lists to easily organize your contacts in a way to send marketing campaigns based on the events they have registered for and have attended.

To create a list in HubSpot, follow these steps:

  1. Create an active contact-based listed and provide a name for your list (best to use the same name of the event!)

  2. Filter your list by Integration Properties>> Live Engagement Activity properties OR On-demand Engagement Activity properties OR Registration activity properties, then select one of the data points we expose!

    Screenshot 2023-07-31 at 9.53.25 PM

That's it! Once you apply your filter, it may take HubSpot a few minutes to populate the list of contacts that fit the criteria. Since the list is active, it will automatically update with newly registered and attended contacts as they meet the criteria of the list.

Looking for other ways to review and integrate your data to your CRM? Check out our articles on event analytics within your Admin Dashboard as well as integrating your data using Zapier!

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