Event Analytics Overview

All customers have access to company and event level analytics within their Sequel Dashboard

Event Analytics

To view your event analytics post-event, select the event within Events> Past Events in your Sequel dashboard. Once in the event, select the Analytics tab at the top.

Event Stats - this will show total time (hours) spent on your website, total registrations, breakdown of live and on-demand attendance, and average view duration.


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You will also be able to view your registration -> attendee conversion as well as the following graphs:

  • Registration funnel timeline (# of registrations by date)
  • Progression of attendees during the event (# of unique live viewers each minute of your live webinar)

  • On-demand viewers since event ended (Week over week graph on how many unique on-demand viewers you had watching your content)

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Next, for each unique user that registered for your event, you will be able to view their User Activity for your event, which includes:

  • User name & Email
  • Lead status — whether they registered, attended live, and/or viewed your replay
  • Live watch % time  — what % of the live content did they engage with
  • On-demand watch % time — what % of the replay did they engage with (if applicable)
  • Registration date (note: if using 'No registration' option, this will be blank!)
  • Breakdown of # of comments, Q&A, polls, and circles they submitted or engaged with (if applicable) 

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You can filter your User activity by Lead Status and export the list as a CSV file!

You can also view and export your Chat+ engagement analytics including your Chat transcript, Poll results, and Q&A history. You can learn more on how to export this data here!