Audience Insights helps you understand how visitors interact with your website before, during, and after your Sequel.io events. It tracks audience behavior, highlights top-performing content, and identifies key engagement moments.
Audience Behavior
Before the event: See which pages visitors explore before registering.
During the event: Identify the most engaging moments in your webinar.
After the event: Track where attendees go next—do they visit product pages, sign up for a demo, or leave?
Performance Analytics
Top Pages: Find out which pages get the most traffic.
Best-Performing Content: See which event sessions and resources drive engagement.
Key Live Moments: Discover when audience interaction is highest during your webinar.
Lead Scoring
Surface the most engaged customers with Sequel Lead Scoring. The Sequel Score is customizable, allowing you to set the value for activities, including:
Registration
Attendance (Live or On-Demand)
Page Views
Engagement with key content
Lead Enrichment
With Lead Enrichment, you get a more detailed view of your audience, including enhanced attendee data and firmographic insights. This feature also integrates with your CRM to ensure your team has the complete picture.
Ready to get started?
Add the Sequel.io Pixel to your website and begin tracking the full customer journey today.