Sequel's HubSpot integration includes support for HubSpot's Marketing Events object. Once enabled, your webinar activity shows up right alongside the rest of your campaign data in HubSpot - no manual exporting or CSV uploads required.
This article assumes you've already connected Sequel to HubSpot. If you haven't set that up yet, see our guide on connecting Sequel to HubSpot.
How It Works
When you create a new event in Sequel, it automatically creates a corresponding Marketing Event in HubSpot. From that point on, Sequel keeps the HubSpot record updated with your event's registration and attendance data, so you can track performance directly inside HubSpot without switching tools.
Enabling the Sync
Marketing Events sync is controlled by an account-level setting in your HubSpot integration. Once turned on, it applies automatically to every new event you create in Sequel - there's no per-event setup required.
What Data Syncs
Each Marketing Event in HubSpot includes an Overview tab with two sections:
Event Registrations
Total Registrations
Current Registrations
Cancellations
Event Participation
Total Attendees
No Shows
This data updates as registrations and attendance change in Sequel, so your HubSpot Marketing Event stays current without any manual work on your end.
Viewing Your Data in HubSpot
In HubSpot, go to Marketing > Marketing Events.
Find and click into the event you want to review. It will share the same name as your Sequel event.
On the Overview tab, you'll see your registration and participation numbers.