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Event Series vs. Virtual Summit: Which Should You Use?

Event Series or Virtual Summit? Learn the difference between Sequel’s two multi-session event formats, from recurring webinars and multi-week programs to back-to-back conferences with breakout tracks, and how to choose.

Sequel offers two ways to run a multi-session event: an Event Series and a Virtual Summit. Both group several sessions under one parent event with shared settings. They differ in how sessions relate to each other, how attendees register, and how attendees move between sessions.

This guide explains what each one does, when to use it, and how to choose.

The Short Answer

Use an Event Series when your sessions are standalone events at different times, such as a weekly webinar, a multi-week program, or the same session repeated across time zones. Registrants pick the sessions they want and join each one on its own.

Use a Virtual Summit when your sessions run as one continuous program, such as a conference or a summit with breakout tracks, over one day or several. Attendees register once, then move from session to session automatically or with one click, and can choose between parallel tracks.

Event Series

An Event Series is a parent event that holds a collection of separate sessions. Each session runs at its own date and time and works like a standard Sequel event once you open it.

Best for

  • Recurring programs like office hours, onboarding sessions, or monthly product updates

  • Multi-week or multi-month programs where sessions are spread out

  • The same content repeated at different times for different time zones

  • Launch programs, like a book launch with several events

How it works

  • Shared defaults. Event Series Settings hold defaults for every session, including registration questions, replay and local recording settings, and CRM mappings. Each session can override these when needed.

  • Mixed session types. A series can include Live, Simulive, and Recurring sessions.

  • Session selection at registration. The registration form lets registrants choose which sessions to attend. You can allow registration for all sessions, or limit registrants to specific sessions (useful when the same content repeats).

  • Future sessions. Registrants who choose all sessions receive invites to sessions added later. Registrants only see current and future sessions. Registering for all sessions does not register anyone for past sessions.

  • Separate join experience. Attendees join each session on its own. An Event Series does not route attendees from one session to the next or offer track choices.

  • Replays. Each session has its own embed code, so past sessions can be promoted individually or collected in an on-demand library with the Event Grid widget.

  • Series-wide analytics. The Analytics view shows conversion across sessions, live vs. on-demand performance, top sessions, and top leads across the series.

Virtual Summit

A Virtual Summit is a continuous program built from sessions and tracks in a visual builder. Sessions follow one another in order, and tracks let attendees choose between parallel paths.

Best for

  • Virtual conferences and summits, whether single or multi-day

  • Programs with a main keynote that breaks out into themed tracks

  • Back-to-back sessions where you want attendees to stay engaged from start to finish

How it works

  • One registration. Attendees register once for the whole program. They don’t choose individual sessions at registration.

  • Single or multi-day. A summit can run in a single day or span multiple days.

  • Session types. Summit sessions can be Live or Simulive.

  • Visual builder. Summits are built in a zoomable editor where you add sessions and tracks in the order they happen.

  • Tracks. Tracks are collections of sessions that run in parallel, often used as breakout sessions. A summit can have up to three tracks. The first item in a summit must be a session, and you can bring all tracks back together in a shared session afterward.

  • Track choice. When a session ends before a set of tracks, attendees see a pop-up to choose their track, with each track’s description and the name of its first session.

  • Session transitions. Summit Settings let you choose how attendees move to the next session: automatically, or manually with a call-to-action button.

  • Agenda widget. The Agenda widget displays the full program on your summit page, so attendees can jump to sessions in other tracks or watch replays.

  • Rescheduling. You can reschedule the whole summit from Summit Settings. All sessions shift together, settings are preserved, and you can resend confirmation emails.

  • Replays. The Event Grid widget shows all summit sessions as replays, opening either in a new tab or inside the main summit embed.

  • Timing rules. Summit sessions cannot be set in the past, and session settings cannot be edited once the summit date and time have passed.

  • Summit-level analytics. Analytics are available across the whole summit, in addition to data for each session.

What Both Have in Common

  • A parent-level settings area that applies defaults to every session

  • Sessions start as Private and must be set to Public before registrants can access them

  • Live and Simulive session types

  • Per-session settings for speakers, CRM mappings, and visibility

  • Analytics at both the parent level and the session level

  • Embedding on your own website, with Sequel Widgets to build out the event page

  • Engagement data sent to your CRM

How to Choose

Ask yourself three questions:

Do my sessions run as one continuous program, one after another?
If yes, use a Virtual Summit, even if the program spans multiple days. If sessions are standalone events spread across weeks or months, use an Event Series.

Do I want attendees to choose between parallel sessions happening at the same time?
If yes, use a Virtual Summit with tracks. An Event Series doesn’t support parallel tracks.

Do I want registrants to pick individual sessions?
If yes, use an Event Series. A Virtual Summit uses one registration for the whole program.

A few common scenarios:

  • Weekly demo or office hours: Event Series

  • 8-week training program: Event Series

  • Same webinar at three times for different regions: Event Series, with registration limited to specific sessions

  • Half-day conference with a keynote and two breakout tracks: Virtual Summit

  • Two-day virtual conference: Virtual Summit

  • Back-to-back product launch sessions: Virtual Summit

Plan Availability

Event Series are available on annual Growth, Business, and Enterprise plans. Every plan includes one Event Series per Space, and additional series are available as a paid add-on.

Virtual Summits are a paid add-on for Business and Enterprise plans.

Reach out to your Customer Success Manager to talk through which format fits your program.

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