Event Analytics
To view your event analytics post-event, select the event within Events> Past Events > "Analytics" within the event card. This includes analytics for both live events and embedded replays, provided registration or gating is enabled.
From here, you can navigate between the tabs for the types of event data you can review and download as CSV.
Note that engagement tracking requires proper registration setup (If your event has no registration will not have analytics) to ensure accurate data attribution.
User Specific Data
For each unique user that registered for your event, customers will be able to view their User Activity for the event, which includes:
Name & Email
Lead status — whether they registered, attended live, and/or viewed your replay
Live watch % time — what % of the live content did they engage with
On-demand watch % time — what % of the replay did they engage with (if applicable)
Registration date (note: if using 'No registration' option, this will be blank!) Without registration, Sequel.io cannot provide person-level engagement metrics, making it crucial to enable registration for detailed tracking.
Event-Related Email Data
Within the event analytics area, you can also see how well your emails from Sequel did. This can help highlight how effective these comms are. For example, if you get more activity in 24 hour and 15 min email reminders, then you know that works for people and may choose to not send other timelines to keep email volume down.
The email graphic can be read like so: Out of 175 processed, 103 were opened. Out of those 123 opened, 33 clicked. Below this graph, you'll see specific engagement for each type of email sent in more detail.
Engagement Data
You can also view and export your Chat+ engagement analytics including your Chat transcript, Poll results, and Q&A history. You can learn more about how to export this data here! For embedded replays, enabling registration ensures that engagement data, such as viewer activity and duration, is accurately captured.
Interested in learning about performance across ALL company webinars? Check out how to view company analytics and leads here!